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Black Friday Sales

Black Friday Sales

The one day of the year 90% of businesses lose their minds and offer their services at ridiculously low prices in hopes of attracting the masses to buy from them. These businesses have done such a lousy job of marketing and building trust with their audience the other...
Rethinking LinkedIn Spam Messages

Rethinking LinkedIn Spam Messages

“Hey Rob I see we have tons of friends here on LinkedIn, let’s connect” (I accept, but know full well that upon acceptance the chances are high they will spam me with some message right away.)   Yup, almost immediately they send me a message saying...
New York Medical Malpractice Attorney

New York Medical Malpractice Attorney

Over the years, I’ve used NY Personal Injury Lawyer Gerry Oginski as a fantastic example of someone who understands content marketing. I’ve mentioned Gerry in my books, in many articles and even on my own videos. Now, you might be wondering what makes...
I Was Unfriended, Now What?

I Was Unfriended, Now What?

Message received in my Facebook chat box… “Rob do you know why I unfriended you?” Me: “I didn’t even realize we were friends, but since we aren’t now, thanks for freeing up my friends list. Have a nice day.” Them:...